Roark x Wrangler Hwy 128 Made in USA Denim

Every season the collection is inspired by stories, culture, climate, people and local textiles from travels to a different point on the map. The chase for Roark began out of a desire to tell stories born of adventure and discovery in the form of a man - he’s the bar-brawling adventurer that disappears into Mexico for six months camping, only to surface in Paris drinking Bordeaux with a diplomat’s daughter. Each season we find Roark in a different part of the world, telling stories of his exploits within our product, on social platforms and in a printed book at retail. Inspired by the culture and climate of Roark’s destination, we produce two collections per year of clothing, luggage and trinkets - the artifacts of adventure. The product and stories we create empower people to discover self through authentic, irreverent, dangerous and purposeful adventure on the road less traveled.